Record Revenue

The Interactive Advertising Bureau is reporting that digital ad revenue in the first quarter grew 15% to a record $8.4B, up from $7.3B in the first quarter of 2011. Full-year revenue for 2011 was $31.74B, up 21.9% from 2010.

By category, Retail advertising led online ad spending with 22%, followed by Telecom and Leisure Travel. See the full report here.

The IAB publishes reports twice yearly for full and half-year data, and quarterly estimates for the first and third quarters. For past reports, visit the IAB here:


(Source: IAB)


Your Afternoon Donuts – May 23, 2012

*News stories you should be seeing, but you actually have a job and can’t surf the internet all day*

Troy Carter - Manager of Lady Gaga

Lady Gaga’s Manager Is a Smart Fella – How Lady Gaga’s manager reinvented the celebrity game with social media

NBCUniversal Going Hard Online This Summer – NBCUniversal to boost online coverage of Summer Olympics

Amazon Lands Another Big Fish – Amazon to Add Paramount Films to Its Video Service Offering

This is Something You Should Share on Facebook - Does Social Media Marketing Really Work? [INFOGRAPHIC]

We Are Not In Kansas Anymore, Sadly – Oil boom strikes Kansas