Record Revenue

The Interactive Advertising Bureau is reporting that digital ad revenue in the first quarter grew 15% to a record $8.4B, up from $7.3B in the first quarter of 2011. Full-year revenue for 2011 was $31.74B, up 21.9% from 2010.

By category, Retail advertising led online ad spending with 22%, followed by Telecom and Leisure Travel. See the full report here.

The IAB publishes reports twice yearly for full and half-year data, and quarterly estimates for the first and third quarters. For past reports, visit the IAB here: www.iab.net/AdRevenueReport.

 

(Source: IAB)

 

Your Afternoon Donuts – May 23, 2012

*News stories you should be seeing, but you actually have a job and can’t surf the internet all day*

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Amazon Lands Another Big Fish – Amazon to Add Paramount Films to Its Video Service Offering

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