LinkedIn is stealing another page from both Facebook and Twitter’s books with their release of Sponsored Updates.
LinkedIn introduced Sponsored Updates today, Tuesday July 23rd. This update will allow 3 Million+ companies who function on LinkedIn the opportunity to promote updates to a greater audience, as opposed to just pushing their content to those users who already follow them.
There’s nothing more deflating than creating fantastic content then not getting the traffic you hoped for. With the release of this these Sponsored updates, LinkedIn’s Vice President David Hahn stated:
Marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming professionally relevant content
Facebook currently offers Sponsored Posts, and has updated their ad platform recently, while Twitter has promoted trends and tweets.
LinkedIn released an example of their Sponsored Updates:
Sponsored Updates will be available to customers with a LinkedIn account representative, and they will begin rolling it out to any company with a LinkedIn Company Page by the end of the month
Head over to LinkedIn and start revamping your Profiles.