Why, New York, aren’t you fancy.
If you run a New York City-based business or live in one of the five boroughs, you will soon be able to have your own domain ending in .nyc.
Mayor Bloomberg announced this via his official twitter account and a website is live with official details.
NEWS: We’re one of the first cities in the world to get our own domain: .NYC. Find out more: http://t.co/SRqLgMb9DF
— NYC Mayor’s Office (@NYCMayorsOffice) July 2, 2013
They will begin to take registrations in late 2013, and NYC will be the first city in the US with its own custom URLs.
Why do this? The simple explanation from the website states:
“Identify yourself, your business or organization with the power of the city’s name. A regular domain name merely says, I am a business online. Owning a .nyc address says I am a New York City business, I am a New York City organization, I am a New Yorker or I offer products and services to New Yorkers.”