Back in early June, we were talking about Vine’s incredible success. But it wouldn’t be long before Facebook and Instagram had their revenge, and when Instagram released video, everyone feaured Vine’s demise.
Running checks for Twitter links to Vine and Instagram through Topsy’s analysis shows a huge Vine drop-off right when the Instagram announcement came out. Instagram, yet again, dominates Vine. The stats don’t lie. Check out the graph below:
If you’re still hesitant about getting on Instagram versus Vine, check out this helpful graphic, which outlines the features between the two.
Ultimately, Instagram’s popularity, and the integration of both photo and video, offers brands an advantage. Instagram’s statistics clearly play in its favor, with 130 Million monthly active users. Brands cannot ignore such a large market. Instagram photo and video is a great opportunity for behind the scenes clips about your team and your products. Companies use it to feature Tips and Tricks or funny quirks in the workplace.