What if Social Media Were Invented in the 80′s

If Social Media was built in the days of DOS,  Netscape Navigator, and slow dial up they would have looked very different.  Kinna McInroe and Jo Luijten created this series of videos to show us just what these outlets would look like. Their really well done, and certainly show us how far we’ve come.

Featuring Spotify, LinkedIn, Google, Youtube, Twitter, Skype and Facebook, these video’s are extremely clever. Perhaps they’ll help us appreciate when our internet is just a tad slow or our browsers freeze up.

For more information about Squirrel-Monkey, you can visit their website at Squirrel-Monkey.com and also check out their YouTube Channel.

 

 

 

 

 

 

 

 

 

Originally found on Abuzeedo

Follow me on Twitter: @ashleymcm

As If There Weren’t Enough Rules, Here Is A Guide For The Best Times To Post On Social Media

It seems these days we have as many norms for social media as we do in real life. Yes, I said it, social media is NOT real life.

“How many throwback Thursdays am I allowed a week?” “If Barry didn’t like my post then I don’t have to like his.” If you’re one of those, then you’ll love this guide we found from Entrepreneur that explains every detail you need to know about the timing of your social media posts.

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Facebook’s NEW Embeddable Posts!

Facebook continues to push more and more updates. Last week was no different, Facebook announced that they are finally allowing posts from Facebook to be embedded on other websites, similar to the way that Twitter allows for embedded tweets. This gives brands an opportunity to cross connect all of their outlets and push traffic to the Facebook page.

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Embedded Tweets will increase your community ENGAGEMENT.  Facebook has over 1 Billion users, but they cannot always make their way back to your page on facebook. Embedded Posts on your website (or rather, encouraging others to embed tweets on THEIR website) will increase reach- thus increasing engagement. Allowing the conversations to occur both on and off Facebook will drive your brands reach and engagement.

Although we hate to admit it….not everyone is on Facebook (say WHAT?) But, you can still reach those customers by embedding your tweets on your website to engage with you outside of Facebook. With this- won’t miss your userbase who is off of Facebook if you embed your important posts on your site- and people can view them-regardless of whether or not they have a Facebook account.

Up until now, when someone posts about something that happened on a Facebook page, they hyperlink out to the page. Now with embeddable posts, you can bring the post to them. Often users don’t click through…and with the new feature they won’t have to! This improves the user experience tremendously..reducing the number of clicks and steps a person needs to take to engage with a brand.

The like button on the embeddable post is pretty clutch…so embed posts that will really lure people to Like your page and become a long-time, engaged user.

This new feature is being rolled out by Facebook now, will you take advantage of it?

Posting to Facebook: PHOTOS Rule, Text Only…Drools?

Content is KING! You’ve heard this before. But-your content won’t get the traction it deserves if it doesn’t lure people in. Perhaps, PHOTOS ARE KING when posting to your social networks.

Did you know Facebook users upload approximately 300 millions photos to Facebook EACH DAY?

Wall posts receive 53% more likes than text only posts, according to a study conducted by Marketing giant, Hubspot.

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Via HubSpot

As you post to your Page’s facebook page and spread the word about your brand, keep these facts in mind. Text alone won’t lure in your consumer base. Make it interesting!

The folks at Wishpond compiled some factoids about Images and Facebook to help persuade you to take the time to post with an image, and your page will reap the benefits.

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Facebook’s Implementing Higher Monitoring of Inappropriate Ads

To top off its many recent updates & changes, Facebook has now updated its advertising system in response to concerns from larger brands about where their ads are showing up.

“Beginning [today], we will implement a new review process for determining which pages and groups should feature ads alongside their content. This process will expand the scope of Pages and Groups that should be ad-restricted. By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list,” the company said.

Facebook will now look into restricting ads that contain violent graphic or sexual content. They will determine what’s “appropriate” by their community guidelines-by which all companies and individuals are asked to comply. This will provide a safer ad environment, as well as a better targeted ad environment.

The reason for such changes was per the request of larger companies whose ads were showing up alongside ads with inappropriate content. These make users doubt the ad’s validity and are less likely to click through.

With such an expansive Social network like Facebook-it is difficult to monitor each and every page that is launched on the site. This is just a step along the way to help ensure that your appropriate, business centric content is featured in a light that is favorable and not tainted by other less-than-favorable content.

Facebook does allow you to report inappropriate content, so, if you see something, say something, and they will take action to remove it as necessary.

Is this the Beginning of the End for Vine? Instagram releases Video

RIP Vine?

Today Facebook released Video for Instagram, and with it is the threat of Vine’s demise!Screen Shot 2013-06-20 at 11.36.52 AM

What does Instagram Video have that Vine does not?

Instagram’s new video feature allows you to find your Friends on Facebook. Which is HUGE and something that really put a damper on Vine’s use by the masses.

Instagram also allows you to add a filter. Make your video rustic, vintage, brighter, or “artsy”.

Instagram video allows for 15 seconds of video-opposed to Vine’s 6 second loop. Check out Urban Outfitters first video, here.

Instagram just shows the video when you press play it does NOT loop the video like fine.

What does Vine do that Instagram Video does not?

Vine generates a Looping video-6 seconds of content, that loops continuously. It can be shared via a URL and viewed on mobile and desktop.

The looping feature is particularly great on Vine for the artistic folk and brands. It allows you to really make the most of those 6 seconds, which will repeat once completed.

Vine also lists trending hashtags and Editor’s Picks, which allows you to see what the creative folk are doing on vine, which is, quite simply, fantastic.

Vine allows you to embed the looping track, to post to blogs, and websites. So far, we haven’t seen that with Instagram Video.

More to Come…

The Future of Vine is obviously TBD, but here we are again, watching Facebook aggressively takeover our social media experience.

#mixedfeelings

 

Hashtags on Facebook Could be a Nightmare

#WhatTheyOnceWere

Hashtags originated on Twitter for a reason–to engage in conversation, improve search for specific content, and immediately track trending topics. Twitter limits your posts to 140 characters, meaning, you have to be careful of the hashtags you post, so your tweets still make sense. 140 characters encourages users to think long and hard about how they want to communicate their thoughts, opinions or senseless ramblings. This character limit helped to control #hashtag frequency.

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#ChillOut

instagramWhen Instagram released hashtags, they became the norm, and soon things got OUTTA CONTROL, every post contains a #hashtag, and without a character limit, folks type till the end of time to make sure they come up in as many searches as possible. Abusing the system? Yes. Definitely.

Can’t decide between 10 different hashtags? You don’t have to on Instagram.  #People #Tag #Things #Like #This #ALL #DAY #LONG.

These things get out of hand. Aim for 2 hashtags, maybe three…You may think that #ohmygodthisrainisawful is an appropriate hashtag, but no, #rainyday will do. Hashtags should be words or phrases..not sentences.Store that one as a general Rule of Thumb.

I assure you I’m not full of hashtag hatred. I’ll admit, some made up hashtags are funny. Personally, I prefer #shitsbananasbananas to #ridiculous even if the search options diminish greatly…you know, to 0. 

#Relevant?

Just how relevant is it all anyway ?

Facebook just released graph search for a reason. It’s an in depth search module that pinpoints keywords (among everything else)…so what-really-is the purpose of hashtags on Facebook? Sure, it’s easier to share from Instagram and Twitter; but in terms of an actual tool, it seems a bit redundant.

#YourPointIs?

The original use for Hashtags is not yet obsolete, but it has evolved into something that is certainly more popular (particularly amongst young people), but also far less productive. On Facebook, they’re existence may be “fun” but is it really useful?

When hashtags are no longer used to find terms and filter content, won’t their existence be more of a bother?

 

Facebook’s Hoppin’ on the Hashtag Train

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Today Facebook announced that it is bringing hashtags to its platform allowing users to add context to a post and indicate that it is part of a larger discussion, or use hashtags to discover shared interests.  Hashtags are huge in 2013, and Facebook doesn’t want to get left behind. They’re following the likes of Twitter, Instagram and Pinterest to allow more streamlined sharing abilities-cross platform.

Now these hashtags will be clickable, bringing you to a wider array of  posts from users across Facebook’s platform.

These new features will allow you to

  • Search for a specific hashtag from your search bar.
  • Click on hashtags that are originally posted on other services, ie. Instagram & Pinterest
  • Compose posts directly from the hashtag feed and search results.

 

The reaction to this is going to be a mixed bag. People appreciate hashtags on twitter, as it really does help find new content and join discussions. But Hashtags have also yielded conversation that is even more shorthand than ever before.  Cue more criticism for the way young people communicate.


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Facebook to Verify Pages/Profiles of Public Figures

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On Wednesday Facebook announced  that it has begun to verify the Facebook Pages and profiles of public figures.

“Today we’re launching verified Pages to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook,” they stated in their announcement.

“Verified Pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences.”

Just like twitter and Pinterest, Facebook’s verified accounts will display a small blue check mark.

The verification is done to reduce the number of copy cats and assure users that they are getting information from the right source.

The verification is done on Facebook’s end and you cannot request to be verified, which is a bit of a bummer.

You CAN  report a fake account of someone who is impersonating your identity.

For us average joes, this means very little, BUT if you are one of the average joes who also stalks those not-so-average joes, rest assured you will know you are following the right person.

 

Facebook Home’s Promo “Airplane”

Personally, I cannot see myself adapting my ways and taking on Facebook Home.  Not only because Facebook is already sufficiently affecting my day-to-day or hour-to-hour, but because I have an iPhone.

Their recent commercial is set on an airplane, and although it is clever, it also highlights just HOW pervasive Facebook will be in your moment-to-moment activities.

What I do take from this commericial is that every time you swipe into your phone to open it, you are sucked into the productivity sponge that is Facebook, where we neglect to check an email or shoot a message, send a tweet or read the news.

Follow me on twitter: @ashleymcm