Facebook Growth Finally Slowing The Hell Down

Over 70% of the 221 Million Americans online have adopted Facebook, so growth slowdown was inevitable.

According to new Comscore data (via WSJ):

Facebook’s user growth rate in the U.S. is slowing sharply. In April, U.S. unique visitors to the website increased to 158 million, up just 5% from a year earlier, according to research firm comScore Inc.

That was Facebook’s lowest U.S. user growth rate since comScore began tracking the data in 2008 and was down from 24% growth in April 2011 and 89% in April 2010, comScore said.

At the same time, the growth rate in the amount of time people spend on the social network—otherwise known as engagement—is also decelerating. In April, Facebook users spent more than six hours a month on the site, up 16% from a year earlier. But that compares with a 23% increase in 2011 and 57% in 2010…

Everyone in the world knows that Facebook went public last month and that the IPO wasn’t the pop everyone suspected. While it’s absoultely inevitable that Facebook user growth would have to stall out, it does make you wonder how they’re going to go so hard on ads, while not growing, to eventually live up to the $100B valuation.

(via WSJ)