Chuck E. Cheese Gets a New Look

When I was a kid, Chuck E. Cheese was the spot. In order to be the man, you needed to have your birthday party there. Period. Extra coins for everyone. But over the years the brand has gotten dusty. Parent company CEC Entertainment, Inc is trying to battle that dust but launching a brand new Mr. Cheese.

He’s still a rodent, but he’s lost the cut off gloves and skate gear. Now he’s rocking jeans and red Chucks. Below is the new TV spot launched yesterday. Can the blue jean clad Chuck save this brand?