Say what you want about the so-called “evil forces” of Walmart, but perhaps they’re doing a good thing here by selling affordable organic foods. When it costs more for a dollar menu burger than it does a head of broccoli, consumers are searching for ways to eat healthy within their budget. And what’s more synonymous with budget than Walmart?
Walmart has teamed up with Wild Oats to be its exclusive organic food supplier, launchingabout 100 products to the line, some costing 50 percent less than more popular brands. Whether the food is any good remains to be seen, but we can bet on continuing to see a rising trend in mainstream stores jumping on the organic bandwagon.
“We’re removing the premium associated with organic groceries,” Walmart executive vice president of grocery Jack Sinclair told reporters on Wednesday, adding that customers “have been asking for this.”
Indeed, internal research carried out by the Bentonville, Ark.-based store chain showed 91% of their shoppers would happily buy organic products at Walmart — for the right price. As it is, the retailer’s organic food segment has been growing faster than its main grocery business, said Sinclair.
Whether the food is any good remains to be seen, but we can bet on continuing to see a rising trend in mainstream stores jumping on the organic bandwagon as demand for affordable organic products continues to rise. Once again, we have Walmart, potential game changer.