The mattress industry these days is what it is. You know you’re going to overpay, it only depends what for. The memory foam, a remote control attached to your bed, or a waterbed. The mattress game is in need of revamping, and a startup called Casper aims to do just that.
In a quote from CEO Philip Krim:
The industry is bloated with sales commissions, excess SKU creation, and retail rip-offs. You can’t choose the right bed by lying down in a crowded showroom with a salesperson hovering overhead.
Casper will sell one mattress model available in six different sizes, with latex foam and memory foam that contour to the body while remaining cool and bouncy to the touch. But the main draw to the business model is the packaging and shipping of the mattress. Empowered by a German compression machine, the mattresses are packed tightly into a box that can fit in the trunk of a car, making life much easier for folks.