How UFC President Dana White Humanizes His Brand And Drives Engagement

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And in interesting story about Dana White, President of UFC. Amy Jo Martin has a great point in this video: give the people what they want, essentially humanizing your brand and engaging fans at the most basic level.


For The First Time In 30 Years, Wild Wolf Pups Are Born In The Country Just South of America


Congratulaciones, Mexico!

For the first time in 30 years, a wild wolf has given birth to wolf pups in Mexico. It is a big success for Mexico and for wildlife conservationists as the Mexican Wolf aka Los Lobo was thought to have gone extinct in the wild 30 years ago. So let’s try and not f–k this one up, humans.

From LiveScience:

The Mexican wolf (Canis lupus baileyi), also known as the lobo, went extinct in the wild about three decades ago. But in recent years, breeding pairs of the species have been raised in captivity and reintroduced into the mountains of western Mexico as part of a national conservation effort.

Whether or not the wolves will be allowed to cross the border at will

Photographer Gets Deathly Close To Leopard Seal That Tries To Feed Him Penguins


Ummmm, uh what the heck? Leopard seals?! Are you kidding me? This thing looks like a prehistoric ocean monster that has just been discovered in the depths of the arctic. But it’s not. Apparently leopard-seals have always been around. IFL Science explains:

Leopard seals are huge predators who mostly live in and around Antarctica. Though they will eat small fish and krill, they are the main predator for penguins. These seals can reach up to 3.5 m (11.7 ft) in length and tip the scales at up to 600 kilograms (1,320 lbs). They have massive sharp front teeth used for shredding meat and can open their mouths twice as far as a Grizzly bear. Yikes.
To make things more exciting, Nat Geo photographer Paul Nicklen put his life at risk coming face-to-face with one of these bad boys, however, what ensued was not what he nor you would expect.

Just Keep Swimming – Here Are America’s 50 Swim Cities


There are some great ways to break out of a creative/productive rut. Some people go to a cozy coffee shop, some people just take a nap, and others may take their dog for a walk.

Perhaps one of the best ways to break out of the daily grind is to splash around in some water. Swimming not only is terrific exercise, but the water man, it does things to a person.

Going for a nice swim, whether it be in a pool, lake, or the sea is a terrific way to refresh not only your body, but your money maker — your brain as well.

It is also a great way to spend a day with your kids, too.

So next time you feel like you’re so frustrated you can throw your laptop through a window, grab your swim trunks and dive on in, the water’s fine.


Here’s the full list:

1. Ann Arbor, MI
2. San Jose-Sunnyvale-Santa Clara, CA
3. Raleigh-Durham, NC
4. Bridgeport-Stamford-Norwalk, CT
5. San Francisco-Oakland-Fremont, CA
6. Fort Collins-Loveland, CO
7. Madison, WI
8. Austin-Round Rock, TX
9. Los Angeles-Long Beach-Santa Ana, CA
10. Indianapolis-Carmel, IN
11. Washington-Arlington-Alexandria, DC-VA-MD-WV
12. San Luis Obispo-Paso Robles, CA
13. Boulder, CO
14. Trenton-Ewing, NJ
15. Colorado Springs, CO
16. Anchorage, AK
17. Minneapolis-St Paul, MN
18. Houston-Sugar Land-Baytown, TX
19. Atlanta-Sandy Springs-Marietta, GA
20. Santa Barbara-Santa Maria, CA
21. Lexington-Fayette, KY
22. Lincoln, NE
23. Richmond, VA
24. Denver-Aurora, CO
25. Charlotte-Gastonia-Concord, NC-SC
26. Seattle-Tacoma-Bellevue, WA
27. Tallahassee, FL
28. Santa Rosa-Petaluma, CA
29. Davenport-Moline-Rock Island, IA-IL
30. Oxnard-Thousand Oaks-Ventura, CA
31. Milwaukee-Waukesha-West Allis, WI
32. Omaha-Council Bluffs, NE-IA
33. Chicago-Naperville-Joliet, IL-IN-WI
34. Provo-Orem, UT
35. Reno-Sparks, NV
36. Portland-Vancouver-Beaverton, OR-WA
37. New Haven-Milford, CT
38. Albuquerque, NM
39. Columbus, OH
40. Baltimore-Towson, MD
41. Pittsburgh, PA
42. Tucson, AZ
43. Sacramento–Arden-Arcade–Roseville, CA
44. Cincinnati-Middletown, OH-KY-IN
45. Sarasota-Bradenton-Venice, FL
46. Poughkeepsie-Newburgh-Middletown, NY
47. Fort Wayne, IN
48. South Bend-Mishawaka, IN-MI
49. Rochester, NY
50. Salt Lake City, UT

The Gamification Of Business

What the heck is gamification? In a time when companies are trying to find new ways to engage employees and customers, Inc. explains:

Gamification is one tool many businesses use to help solve this problem. The idea is to motivate employees or customers with a little old-fashioned competition–albeit facilitated with new tech tools.

Gamification works inside your organization, for example, when workers compete to accomplish company objectives. The concept also applies to customers, such as when Nike introduced Nike+, an app that lets people share their workout stats and compete with each other and bring their performance to a higher level.

Check out the infographic below:


Anthony Bourdain And Jeremy Wade Are The Best Hosts On Television

Dinner wtih Anthony Bourdain

The irony of television lineups today is both well-noted and often mocked. History channel spends its money on stoner-shows like Pawn Stars and Ancient Aliens rather than catering to history enthusiasts. The Learning Channel pays millions of dollars to make a mockery of the life of a Southern Toddler known as Honey Boo Boo.

What is refreshing though, is the rise of documentary television series. The formula these docushows employ seems to be working. It’s a pretty simple idea, interesting host, talented crews, and interesting original stories will create a loyal audience that wants to spend time watching.

This season even the bats over at FOX sunk tons of money to make Cosmos: A Spacetime Odyssey and it is pretty darn good. Sure, lots of people find science to be evil and/or boring, but some people want to watch Neil deGrasse Tyson get his rocks off to stars eating themselves.

These shows are risky because the onus rests almost solely on the shoulders of the host. So it pays to get a loquacious New York City chef that beat heroin or a maniacal fisherman that has survived a plane crash in the jungle to play pedagogue.

That is why Anthony Bourdain and Jeremy Wade are the best in the business when it comes to inspiring masses through quality television.

Bourdain got his start by penning Kitchen Confidential –  a book that turned chefs into rock stars. Following the success of his story, Uncle Tony worked a short-lived show on Food Network before really showing off his chops as a TV Man on Travel Channel’s No Reservations. The foodcentric travel show is a must-watch for foodies, travelers, and fans of culture alike.

The unapologetic Bourdain became a bit of a cult-hero and was poached by CNN to run a show called Parts Unknown.

No Reservations  and Parts Unknown are similar bits, which is forgivable because they’re both quality. CNN didn’t try to fix something that was broke; they just rubbed it with more money.

And Bourdain has responded by giving fans, both old and new, some highly interesting television.

Wade on the other hand is a bit more underrated than Bourdain. This is because Wade is a lot less arrogant than Bourdain, and therefore a lot less controversial. In fact, Jeremy Wade may be the most humble man on television.

His show, River Monsters, was just renewed for a seventh season by Animal Planet — a testament to Wade’s ability to both teach and entertain. And it was an easy decision because Wade is a different breed of absolute lunatic. His humility crossed with his craziness make for incredibly enriching television.

All you need to know about the size of Wade’s balls are that one time he willingly sat in a kiddy pool chock full of vicious piranha.

A host willing to go to that level of testicular fortitude/stupidity is worth building a show around.

But the theme of Wade’s show isn’t about frolicking amongst man-rippers, it is about shedding light on a demographic of fish that are often left out of shows that cover sexy water-dwellers like sharks and dolphins.

The stars of River Monsters are freshwater fish, like truck-sized catfish and blood sucking eel things and these fish are downright haunting. They look like a mix between aliens and monsters that are on medieval maps and stuff. And Wade’s life mission is to teach us about them.

Just as Bourdain likes to bring us into rarely explored cultures, Wade brings us into unchartered waters in South America and Africa.

Every episode features an unsolved mystery of horrific proportions set in freshwater. Wade sets out to solve the mystery and uncover the truth behind these often true stories. Using local help, he tries to then catch the fish that are responsible for said tragedies, and Jeremy always gets his fish.

Additionally, the show does a terrific job explaining how the freshwater source that Wade is fishing is also the artery of surrounding civilization. The people of these remote rivers and lakes rely on the water and it’s inhabitants in order to survive.

And we set our DVR for River Monsters marathons not just because we want to watch an Arapaima eat a Brazilian, but because we don’t mind giving Wade an hour of our time.

Hopefully more shows like this come around. History should have several, but instead they spend their money employing dudes to haggle.


Five Things Young Professionals Can Learn From Kevin Garnett

Guest Post by Nick Hansen. Nick writes, watches basketball, and loves strawberry jam. Follow him on Twitter @nickhansenMN

I hate the term “young professional.”  It’s cheeky, condescending, and it makes me seem like I don’t know what the hell I’m talking about. The Heat have a young professional bent to them. Their stylish, exciting, and they’re in it to win it.

That’s all well and good, but they’re down 3-2 against an older Celtics team.

Kevin Garnett has been the Celtics emotional leader and most important player during their current playoff run. Young professionals in the “real world” could learn a few things from the Big Ticket.

Here are five things you can take to your workplace today:

1. Be passionate about your work. Garnett is always yelling and pumping up the crowd during games. Some fans think that sort attitude is annoying, but I think it makes for great basketball and for a more enjoyable work place. A whiny, apathetic workplace brings morale down. Don’t be the whiner at your job. Pump up your co-workers, bring the energy, and do whatever you do with heart. Passion is infectious.

2. Back up your talk. I hate it when people make a big stink about themselves. The often maligned Miami Heat coming out party is the perfect example of this.  I know KG is one of the biggest trash talkers in the NBA, but that’s part of his game. Off the court you don’t hear too much from him. Do your thing, celebrate, and then get over yourself. There’s always another game.

3. Keep the team together. One image from Tuesday night’s game that will stick with me is KG grabbing Mickeal Pietrus’ hand to do the traditional all hands in huddle break. It’s easy to get frustrated in a high pressure situation and let the team get fractured. Keep everyone on the same plane. You never know who might have to take that last shot.

4. Give credit where credit is due. Garnett had another huge game on Tuesday, but Paul Pierce made a clutch three that helped close out the game for Boston. He gave a shout out to Pierce in his post game interview with Doris Burke. Remember to give a shout out to everyone who contributed to your success.

5. Have some fun out there. Keep your sense of humor. Young professionals have the tendency to take themselves to seriously. Loosen up.

5a. And remember… ANYTHING IS POSSIBLE!!!!

Nick Hansen writes, watches basketball, and loves strawberry jam. Follow him on Twitter @nickhansenMN

The Next Twitter? Vegan Meat.

Twitter Co-Founders Biz Stone and Ev Williams have a business incubator called Obvious Corporation. Their current big bet is on a Vegan Meat startup called Beyond Meat. Beyond Meat or “BM” aims to:

  1. Make plant based meats that are so close to the real thing, hardcore vegans may be put off by it.
  2. Create a product with better nutritional value – all the protein, none of the cholesterol
  3. Eventually be cheaper than regular meat

BM’s mission (from their website):

Our vision is to become the market leader in the development and introduction of new plant protein products. We are focused on perfectly replacing animal protein with plant protein where doing so creates nutritional value at lower cost.

So why are the Twitter founders interested in a meat substitute company? For starters, Biz Stone has been a vegan for 10 years. He’s on board with all the things that come with the vegan lifestyle, plus he’s on board with the way the company is approaching the multi-billion dollar meat industry.

From co.EXIST:

“These guys are coming at the meat analogue industry not as a novelty kind of thing or hippy dippy,” says Stone.”They were coming at it from this big science, super practical, scalable angle. They were saying, ‘We want to get into the multi-billion-dollar meat industry with a plant-based meat.’” When it came time for Beyond Meat to raise a round of funding, the guys at Obvious jumped at the chance.

The company’s first product is a veggie chicken strip. Then they’re coming out with something called a beef crumble, which I’m not terribly excited about…

Are you bullish on Vegan Meat?

(H/T co.EXIST)

A Moment of Silence For Crumbs Bake Shop


The Cupcake World lost one of it’s biggest members yesterday, as Crumbs Bake Shop was forced to close it’s doors. The bakery is now scrambling to help its displaced workforce.

More from the WSJ:

Crumbs Bake Shop Inc. CRMB -76.00% notified employees Monday that it would be closing all of its stores at the end of the business day, a spokeswoman for the New York-based cupcake maker said.

“Regrettably Crumbs has been forced to cease operations and is immediately attending to the dislocation of its devoted employees while it evaluates its limited remaining options,” the company said in a statement to The Wall Street Journal. Those options could include a bankruptcy filing, the spokeswoman said.

Kareem Wegman, a manager in a Crumbs store in Brooklyn, told the Journal that a fellow employee broke the news of the closure to him. “I come into work today, I’m happy, I’m skipping to work, and suddenly I don’t have a job,” said Mr. Wegman, who has worked at the store for two years and said he has a family to support.

Crumbs went public three years ago at the height of the gourmet-cupcake boom. Since then, its financial outlook has grown bleak amid several years of losses, a dwindling cash supply, and a food craze that is petering out.

Dream Job Alert: Netflix Is Looking For Just The Right Brit To Sit Home And Watch Netflix All Day


Do you melt into couches well? Are you able to shelter yourself from the rest of the world for days on end while you watch marathons of Orange Is The New Black or Breaking Bad? Are you from the UK?

If you’ve answered yes to those questions then you better polish off the ol’ resume, because Netflix is hiring.

From Forbes:

Netflix is looking to hire someone in the UK to watch movies and TV shows and “tag” them to help improve the customer experience.

Known as “taggers”, the lucky candidate will be responsible for watching and analysing movies and TV programmes that are yet to be streamed on Netflix.

Netflix calls this the “tagging process”, where taggers choose from a pool of a 1000 words that best describe the programme. Be it tone, plot, description, style, scenario etc.

On the job description, Netflix explained that this is the first stage of its recommendation system: “ It works in concert with advanced algorithms that generate highly personalized suggestions for every one of Netflix’s nearly 50 million members, offering them an individualized set of titles matching their tastes.”