Would You Airbrush Your LinkedIn Profile Pic?

Image from WSJ.com

I didn’t even know that was a thing….but apparently, people are using air brushing tools and photoshopping their professional pics on LinkedIn to be more attractive to potential employers. It makes perfect sense that people naturally gravitate to things/people that they find attractive, but if you manipulate your LinkedIn pic, and then show up to the interview your true 30 pounds overweight, bad skinned self aren’t you just setting yourself up to look dishonest?

Image from WSJ.com

From the WSJ post:

… a little light airbrushing could go a long way for some job-seekers. Smoothing out a few lines, while leaving your appearance broadly intact, might help older job hunters look young and energetic, Schawbel says. For seniors struggling to find work — some 52% of those aged 55 and older are unemployed versus just 38% of those under 55 years of age, according to the American Association of Retired Persons – the extra touch-up may help, experts say. LinkedIn connection director Nicole Williams says an “appealing” picture catches the eye of recruiters: “There’s no denying that attractiveness gives you an advantage over the competition.”

Would you alter your LinkedIn profile pic?

(via WSJ.com)


Your Business Card is Crap

…compared to Cody Shaw. Cody Shaw is a an Electrical Engineering student at the University of Waterloo. He was looking for internships and noticed that a lot of people had slick business cards. Cody wanted to take this to the next level and create a card that also showed his electrical engineering prowess…

In Cody’s words:

So I thought up this cool little project during my last few weeks during my co-op term at Echologics Engineering. I saw everyone had nice, professional looking business cards, and I needed something to springboard myself into PCB design and manufacture. One and one came together, and this idea came about.

Be sure to check out his blog for the tech specs. They ended up costing him $3 a card, which is expensive, but considering the press the cards have garnered, I think it was worth it.

See the cards in action:

The Next Twitter? Vegan Meat.

Twitter Co-Founders Biz Stone and Ev Williams have a business incubator called Obvious Corporation. Their current big bet is on a Vegan Meat startup called Beyond Meat. Beyond Meat or “BM” aims to:

  1. Make plant based meats that are so close to the real thing, hardcore vegans may be put off by it.
  2. Create a product with better nutritional value – all the protein, none of the cholesterol
  3. Eventually be cheaper than regular meat

BM’s mission (from their website):

Our vision is to become the market leader in the development and introduction of new plant protein products. We are focused on perfectly replacing animal protein with plant protein where doing so creates nutritional value at lower cost.

So why are the Twitter founders interested in a meat substitute company? For starters, Biz Stone has been a vegan for 10 years. He’s on board with all the things that come with the vegan lifestyle, plus he’s on board with the way the company is approaching the multi-billion dollar meat industry.

From co.EXIST:

“These guys are coming at the meat analogue industry not as a novelty kind of thing or hippy dippy,” says Stone.”They were coming at it from this big science, super practical, scalable angle. They were saying, ‘We want to get into the multi-billion-dollar meat industry with a plant-based meat.’” When it came time for Beyond Meat to raise a round of funding, the guys at Obvious jumped at the chance.

The company’s first product is a veggie chicken strip. Then they’re coming out with something called a beef crumble, which I’m not terribly excited about…

Are you bullish on Vegan Meat?

(H/T co.EXIST)

The Done Manifesto

  1. There are three states of being. Not knowing, action and completion.
  2. Accept that everything is a draft. It helps to get it done.
  3. There is no editing stage.
  4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.
  5. Banish procrastination. If you wait more than week to get an idea done, abandon it.
  6. The point of being done is not to finish, but to get other things done.
  7. Once you’re done you can throw it away.
  8. Laugh at perfection. It’s boring and keeps you from being done.
  9. People without dirty hands are wrong. Doing something makes you right.
  10. Failure counts as done. So do mistakes.
  11. Destruction is a variant of done.
  12. If you have an idea and publish it on the internet, that counts as a ghost of done.
  13. Done is the engine of more.

(via Fast Company)


YouTube Beauty Queen Gives Tips on Going Viral

Boston-born Michelle Phan was only 25 years old in this video and she absolutely owns YouTube. Her beauty tip videos have been viewed more than 550 million times and her YouTube channel has nearly 2 million subscribers. Her model is simple, but she has the secret sauce when it comes to engaging with fans. Phan is also in the process of launching a channel for women as she begins her quest to be the next Oprah.

A quick note of warning, people can’t really tell you how to make things “go viral”, but Phan offers some great best practices around the emotion of her videos and connecting with her users.

(via WSJ)

Louis Vuitton’s Art of Packing

Louis Vuitton launched a new section of their website to help you step your game up when packing your bags for business travel. You don’t need to have Louis Vuitton bags to take advantage of some of these tips. The app itself is very cool as it’s not pushing Vuitton product as much as it’s a fun way to add value to consumers and website vistors.

They developed the app in Flash though so it’s not viewable on your iPad. Seems like it would make a cool touch screen app as well.

Social Media vs. SEO: What Matters Most?

Whenever we put our digital marketing hats on for our companies or projects, the question comes up: What should I be focusing on? Social media marketing or SEO. Both are considered low costs ways to drive much needed awareness for your business. Both are crucial. Your time is limited. So where should you be spending your time?

A great info graphic by the guys at MDG Advertising helps with your consideration of both activities.

A couple of quick nuggets to glean from the graphic:

- SEO wins for lead generation
- Social Media wins for brand awareness
- SEO is king for local business

Start Your Day Off Right With “Steve Told Us”

There are no shortage of Steve Jobs quotes out there on the interwebs but a website, Steve Told Us, is a great way to grab some quick zen inspiration during the work day.

The site’s single image is the famous portrait of Jobs sitting in his Woodside mansion. The Woodside house was scarcely decorated because Jobs had trouble choosing furniture that met his standards of taste.

Go get some zen business inspiration: stevetold.us

(h/t TNW)